This commercial is horrible! The company is trying to market this product to our children (which mine love!) with behavior that is not funny no matter how you portray it! Stealing is a crime, and I do not want my children to think it is OK, no matter what the situation is, to take somebody else's stuff and sell it a pawn shop.
In the real world some families have to deal with the heartbreak of teens that are on drug who do exactly the behavior demonstrated in this commercial. It can be heartbreaking, and sad for families that are dealing with such a betrayal of trust. Kraft has always been such a family orientated company. I hope they realize that this commercial is not funny and lacks moral value that we as parents don't want our children to imitate. If you agree please find the Kraft macaroni & cheese page on facebook, and let them know as a parent you do not approve of the way they are trying to market their product.